The First Lady:
On-Air Promo Campaign
Art direction, and design
Borrowing from the position’s challenge of balancing the private and public aspects of the role, the package utilizes elements of the private quarters of the most famous house in the United States.
Initially conceived as a teaser package, it ended up becoming the final on-air promo package.
Telly Awards
2023
Gold Award: Promotional Video
New York, USA
On-Air Package
Additional Studies
Full credits:
SVP Design: Garrett Wagner
VP Creative: Rachele Honner
Creative Director: Paula Mermelstein, Laura Molins
Art Direction: Catherine Chesters, Mario de Toledo Sader
Design: Mario de Toledo Sader
Graphics Producer: Rosanne Raposo
Produced at: Showtime