Michigan Central:
Cube

Art direction, and design

Michigan Central Station officially reopened its doors to the public for the first time in nearly four decades following an extensive six-year restoration. More than 100,000 people are estimated to have participated in OPEN House, the reopening celebration for the iconic landmark.

Creative Director: Zander Brimijoin
Produced at: Jane Studios

The opening exhibit serves as a tone setter, designed to welcome visitors back into the space after its transformation.

At the heart of the installation is a massive 15-foot LED cube, dubbed the "MC Cube," which acts as both a visual spectacle and an educational piece. It tells the story of the station’s history and its deep connection with the city of Detroit.