You're The Worst:
Final Season On-Air Promo Campaign

 

Pitch boards.

For its final season, FX wanted the On-Air campaign to encapsulate the weirdness and toxic relationship the of the main characters. In this direction we mimicked the effect of a prism lens but instead of creating beautiful ethereal images, it creates unsettling and strange ones.

Creative Directors: Adam Gault, Ted Kotsaftis
Produced at: Block & Tackle

 
 
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American Horror Story S8

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First Take