Nickelodeon: Network Rebrand Pitch

Pitch boards and illustrations

Drawing inspiration from surrealism, Little Nemo, Terry Gilliam and George Dunning, this pitch concept, named The Incredible Secret Hideout, was an ambitious idea that imagined the network as a funhouse of sorts, with secret passageways, hidden doors, sliding panels, fantastic creatures and incredible changes in scale and scope.

Creative Director: Jonathan Notaro and Adam Levite
Produced at: Brand New School