FIFA World 11: Rebrand pitch

 

Pitch boards

Pitch concept for FIFA World 11, FIFA’s peers award for best player at each position. Part of the marketing and strategy pitch, was to create a branding and a merchandise line. The logo is an eleven point star formed by the number 11.

Creative Director: Chris Stern
Produced at: Endeavor (formerly WME | IMG)

 
 
 
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